Released on = May 9, 2006, 10:28 am

Press Release Author = October Company

Industry =

Press Release Summary = October Company, a manufacturer of furniture interiors,
custom closet accessories, specialty presentation items and acrylic displays
announces a new logo/tagline and updated web site.

Press Release Body = FOR IMMEDIATE RELEASE: Easthampton, MA - May 2006


The October Company is pleased to introduce a new corporate identity system and logo
as well as a revamped product website, www.octobercompany.com.

The new stylized maple leaf design impressively updates the leaf logo that has long
been part of the October Company brand identity. The golden hue reflects not only
the beauty of autumn in New England, where The October Company is based, but also
serves to remind customers of the continued commitment to quality that has
exemplified October Company products for nearly 50 years.

"The new October Company logo creates a strong and beautiful visual presence," says
October President Jett Stowell, who adds, "it embodies the qualities we stand for -
quality, value and experience."

Customers may have noticed the new logo and identity in recent advertisements that
also feature the company's new tagline, "Beautiful on the inside."

"Beautiful on the inside" reinforces both the added beauty and functionality October
Company products bring to users in the custom closet and furniture interiors
industries.

With the development of a new brand identity, the October Company also recently
launched an improved and more complete product website.

Visitors to the new site - octobercompany.com - will find comprehensive product and
ordering information, with product sections tailored to customers in the custom
closet, furniture, specialty presentation and acrylic display markets.

For more information, please contact The October Company at 1.800.628.9346 or at
sales@octobercompany.com.


Web Site = http://www.octobercompany.com

Contact Details = 51 Ferry Street
Easthampton, MA 01027
413-527-9380/800-628-9346 T
413-527-0091 F
sales@octobercompany.com